- Branding. The owners both worked in advertising and graphic design, so naturally, the website is slick yet inviting, the photographs are artful, and the storefront itself is quite clean-lined and distinct.
- Diversity of Products. This is one thing I certainly want to achieve in a future business--a flexibility in the goods I offer. I love that they offer elegant cakes alongside made-from-scratch marshmallows, whoopie pies, seasonal tarts, scones, monster cookies, lemon bars, and so on. It's exciting to me to be able to offer a variety of baked goods. The more, the merrier!
- Unpretentious Products. One of the owners, Matt, "wanted to open a bakery that celebrated American desserts beyond the cupcake." I agree with this sentiment. I want to baked goods I offer to be a reflection of what people really eat and enjoy, comfort foods. This does not imply that I don't want to branch out on any limbs or try anything particularly sophisticated, but overall, I want the feel to be relaxed and homely.
Does anyone have particularly good bakery suggestions for me?