"Constant change is a way of life for a small business."

Dear fortune cookie,

This is only a little bit eerie.

Stranger than Fiction
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"Dog Days are Over" by Florence and the Machine on repeat
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Louisville-bound tomorrow!

=

Starry-eyed, wishful-thinking Erica. Happy Thanksgiving!

Bakery Inspiration: Baked NYC

Deb at Smitten Kitchen mentioned Baked NYC's cooking of delightful baked goods, and of course I had to check it out. Things I really like about Baked?

• Branding. The owners both worked in advertising and graphic design, so naturally, the website is slick yet inviting, the photographs are artful, and the storefront itself is quite clean-lined and distinct.
  
• Diversity of Products. This is one thing I certainly want to achieve in a future business--a flexibility in the goods I offer. I love that they offer elegant cakes alongside made-from-scratch marshmallows, whoopie pies, seasonal tarts, scones, monster cookies, lemon bars, and so on. It's exciting to me to be able to offer a variety of baked goods. The more, the merrier!
  
• Unpretentious Products. One of the owners, Matt, "wanted to open a bakery that celebrated American desserts beyond the cupcake." I agree with this sentiment. I want to baked goods I offer to be a reflection of what people really eat and enjoy, comfort foods. This does not imply that I don't want to branch out on any limbs or try anything particularly sophisticated, but overall, I want the feel to be relaxed and homely.
  

Does anyone have particularly good bakery suggestions for me?